{"id":235,"date":"2006-05-02T19:26:26","date_gmt":"2006-05-02T08:26:26","guid":{"rendered":"http:\/\/www.somethinkodd.com\/oddthinking\/2006\/05\/02\/surprises-from-the-traffic-logs\/"},"modified":"2006-05-02T19:26:26","modified_gmt":"2006-05-02T08:26:26","slug":"surprises-from-the-traffic-logs","status":"publish","type":"post","link":"https:\/\/www.somethinkodd.com\/oddthinking\/2006\/05\/02\/surprises-from-the-traffic-logs\/","title":{"rendered":"Surprises from the Traffic Logs"},"content":{"rendered":"<p>I did some serious analysis of OddThinking&#8217;s traffic. <\/p>\n<p>Here are some quick conclusions:<\/p>\n<p>1) My regular readers are far more selective about which articles they read than I thought. They are not hungry omnivores &#8211; they are choosy about which articles they read. The teasers are therefore more important than I thought &#8211; I will put a bit more time into them.<\/p>\n<p>2) The impact of search-engines is much faster than I had considered. A reference article (full of juicy search-terms) gets an almost instant boost compared to a search-engine resistant story. I thought the impact of search engines would take time &#8211; about a week for the content to be collected and processed and work its way up the page-rank.<\/p>\n<p>3) The impact of search-engines is much stronger than I had considered. I thought after the initial week of regular-reader-dominated-traffic, it would take about six to twelve months for the long tail of searchers to double the amount of traffic. <\/p>\n<p>In fact, only 11% of posts fit this profile by taking longer than 25 weeks to match the first week&#8217;s traffic. A corresponding 11% of search-engine-friendly posts have already doubled by the 4th week.<\/p>\n<p>If I all wanted was to be read (which isn&#8217;t actually my goal), I should target the searchers more frequently.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In which I discover that this sentence fragment is the most important part of the article, and other surprises.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[32,31,21],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-about-oddthinking","category-geek","category-observation"],"_links":{"self":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":0,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}