The idea started out from an idle observation. No matter how morally you behave in life, a significant population think you are going to Hell.<\/p>\n
It is a disturbing thought if you just want to be liked. However, I realised there was a way of turning this depressing thought into an opportunity.<\/p>\n
If you think people like me<\/em> are going to Hell, then there is a good chance you think that one of your loved ones went to Hell too.<\/p>\n So, did you have any messages you want to pass on? One of our hand-selected soon-to-die couriers is standing by to memorise a message and pass it on to your loved one in the afterlife.<\/p>\n You set the standards for entry into your definition of Hell, and we will find the person who is headed there. We have a range of death-row prisoners and terminally-ill patients (our unfortunate AIDS-afflicted homosexuals are a particularly popular choice amongst the traditionalists) who are willing to pledge that they will pass on the message – for a reasonable fee.<\/p>\n I mentioned the idea to Matt and Cris who quickly built on it, explaining that to really grow, it needed to be a web-site bringing together the two parties in the transaction, like a dating service. (They suggested grabbing the lavadeath.com domain name, but I had to have it explained to me<\/a> so they abandoned that idea.) <\/p>\n Cris was worried about the risk of being sued, but I couldn’t see how we could fail to meet our contracts. I was more worried about whether we could get away without hand-selected couriers.<\/p>\n That was when Cris broke the bad<\/a> news<\/a>.<\/p>\n Oh well.<\/p>\n No matter how morally you behave in life, a significant population think you are going to Hell. However, I realised there was a way of turning this depressing thought into an opportunity.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[23,35,27],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-based-on-a-true-story","category-heroic-failures","category-thoughts-from-the-shower"],"_links":{"self":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":0,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}