{"id":271,"date":"2006-08-08T23:54:27","date_gmt":"2006-08-08T12:54:27","guid":{"rendered":"http:\/\/www.somethinkodd.com\/oddthinking\/2006\/08\/08\/font-matters\/"},"modified":"2006-08-08T23:55:14","modified_gmt":"2006-08-08T12:55:14","slug":"font-matters","status":"publish","type":"post","link":"https:\/\/www.somethinkodd.com\/oddthinking\/2006\/08\/08\/font-matters\/","title":{"rendered":"Font matters"},"content":{"rendered":"

There’s an advertising campaign at the moment showing a blonde model wearing nothing but white underwear. Every day, I pass this image on a billboard. Every day, I double-take and look again in shock. Finally, I shake my head at the standards of today’s advertising.<\/p>\n

\"White<\/p>\n

It’s not the choice of scantily clad model that I shake my head at. They are advertising underwear, so they are far more justified than most adverts with scantily clad models.<\/p>\n

It is not the unrealistic body shape that I shake my head at. I’ve talked before<\/a> about the lengths that photo-retouchers will go.<\/p>\n

No, what upsets me each day is the poor choice of type-face. Particularly, the way that the final “t” in the slogan “white hot” is barely distinguishable – just a soft shadow outlining a white character on a white background. <\/p>\n

On a sunny day, as you drive by, the “t” is practically invisible, leaving a quite different slogan that makes me double-take each time.<\/p>\n

Oh, the standards of type-faces in today’s advertising. Tsk tsk.<\/p>\n","protected":false},"excerpt":{"rendered":"

There’s an advertising campaign at the moment showing a blonde model wearing nothing but white underwear. Every day, I pass this image on a billboard. Every day, I double-take and look again in shock. Finally, I shake my head at the standards of today’s advertising.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[23,30],"tags":[],"class_list":["post-271","post","type-post","status-publish","format-standard","hentry","category-based-on-a-true-story","category-humour"],"_links":{"self":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":0,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.somethinkodd.com\/oddthinking\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}